Troy Caruso began his working life in the construction industry, giving him firsthand knowledge of being on the front lines of a business that he carries into his work as CEO of Radium2 Capital. Radium2 Capital is an alternative finance company that helps entrepreneurs and other small business owners secure funding when traditional banks will not give them capital for their small business.
Recently, I had the chance to sit down with Mr. Caruso and discuss some of what makes his work so exciting:
1. What Led You to Work With Small Businesses?
I’ve always been interested in finance, so I knew that I wanted to do something in that sphere ever since I was a little kid. I learned early on that most entrepreneurs have the drive and skills to succeed, but have a hard time securing the capital to transform their ideas into reality. Once I realized that, it didn’t take me too long to figure out how to combine my two passions into a company like Radium2 Capital.
2. What Do You Like Most About Working With Small Businesses?
The best part about my job is when I see a company that we provided funds to reach and even exceed their goals. We’re big on relationships at Radium2 Capital, so none of our customers are numbers to us. We know their families, their goals, their fears, and how they got to where they are today. To play even a small role in helping people succeed reassures me that my work is always worthwhile.
3. What Is One Obstacle You Face When Working With Small Businesses?
A lot of entrepreneurs come to us with great ideas, but we need to turn them down because they have no sense of how to turn their vision into a tangible company. In the business world, ideas are almost worthless.
Instead, the success or failure of a business is determined by the quality of your execution and the team members in the trenches beside you. If you have great people and dedicate yourself to execution, your business will succeed no matter what your underlying idea is. I firmly believe that.
4. What Is One Piece of Advice You Would Give Small Business Owners?
“Always listen to the person on the ground.” It’s easy to fall into the trap of thinking that you know everything as an owner, but the people representing your brand to your customers have a unique perspective that you can and should use to make decisions. They can see how people are reacting to what you have to offer and have the opportunity to ask how things could be even better. You’ll never find that information on a business podcast or self-help book.
In the interest of full disclosure, I can’t take credit for that advice myself. I took it from one of my favorite books, “The Men, The Mission, and Me” by Pete Blaber. It’s a military book, but a lot of its information may effectively be applied to a business context.
5. If You Weren’t Working at Radium2 Capital, What Would You Be Doing?
I’m really interested in charity, so I could see myself working for a cause I believe in even if the resulting salary wouldn’t quite measure up to my current lifestyle. As it is, Radium2 Capital enjoys a great relationship with the local community because of how much we give back.
Otherwise, I might be an entrepreneur at the helm of a completely different company. I love the business world, and there are so many different ways to be involved with it.
6. Lastly, How Can Those Interested in Working With Your Company Reach Out to You?
That’s a great question! You can learn more about how we can help you at Radium2Capital.com. No business is too large or too small for us to help, so don’t just assume that you’re not a good fit for a merchant cash advance without looking into it.
If you’re interested in more generalized information, we also have social media profiles on platforms such as Twitter and Facebook where we regularly post content about small business funding. I don’t mean to brag, but we’re an excellent follow if you’re looking for the latest updates on a dynamic field!